Sporting events in 3D could be the next big thing in digital cinema as a company called 3ality Digital is coordinating a test broadcast of the NFL's Thursday Night Football game in 3-D on Dec. 4th.
The game will be beamed via satellite to the Mann Chinese 6 in Hollywood, and theaters in Boston and New York.
3ality was behind the recent U2 3D concert film. Technicolor Digital Cinema is providing the satellite transponder time and digital downlink services.
Read more in The Hollywood Reporter.
